The New York Times The New York Times Technology TicketWatch − great Theater seats at great prices
 

NYTimes: Home - Site Index - Archive - Help

Welcome, shauno8 - Member Center - Log Out
  Search:
Search Sponsored By
Open an E*TRADE Bank Money Market--4.10% APY for 3 months--plus...
0 0 0 0 0 0 0



Photographs by Peter Thompson for The New York Times
THE D.J. IS You - At the Tonic Room in Chicago, Brian Anderson, top, waits for his turn to play songs from an iPod; Julianna Holowka, center, sets up her own device; and Noah Rubin looks through the bar manager's playlist.

ARTICLE TOOLS
Printer Friendly Format Printer-Friendly Format
Most E-mailed Articles Most E-Mailed Articles
Reprints & Permissions Reprints & Permissions


Circuits
Subscribe to Circuits
Sign up to receive a free weekly Circuits newsletter by e-mail, with technology news and tips and exclusive commentary by David Pogue, the State of the Art columnist.




Julia's Big Deal
Julia's Big Deal

Who's buying Julia Roberts's NYC apartment?


Also in Real Estate:
Which "Cheers" star is moving to Central Park West?
Take a peek inside a Brooklyn designer's loft
Find your NYC apartment


IPods Act as D.J.'s at Clubs Where Patrons Call the Tunes

By ASHLEE VANCE

Published: January 27, 2005

Chicago

WHOSE iPod is this?" yelled the manager. "Is this the Pogues?"

Bar managers do not typically ask their clientele about the songs pumping out of the bar's music system. They tend to have intimate knowledge of the jukebox, or leave music questions to the D.J. But that is changing in some bars, where customers who bring their own iPods have started to take control of the tunes.

Advertisement

Nic Nepo, the manager inquiring about the folk-punk band the Pogues, oversees an iPod night every Tuesday at his bar, the Tonic Room, in the Lincoln Park neighborhood. On a typical night, about 10 people bring their iPods loaded with a special playlist for the occasion. They sign up, wait for their turn and then plug into the Tonic Room's sound system. They have 15 minutes to wow other customers or simply soothe their own souls.

"I've been having a bad week," said Julianna Holowka, an iPod night regular. "I'm feeling entirely self-indulgent, so I'm just playing what I want to hear."

The New York club APT, in the West Village, lays claim to having held the first iPod night almost three years ago when DJ Andrew Andrew kicked off what it calls an iParty. (DJ Andrew Andrew is two men named Andrew who decline to reveal their last names.) In Chicago, the Tonic Room is one of at least four bars that hold the events. The 21st Amendment in San Francisco has the Bay Area's best-known iPod night.

DJ Andrew Andrew places relatively tight controls on APT's iPod night, held every Tuesday and attended by 50 to 75 people. Customers take a number, just as they would at a delicatessen, and look to a Now Serving sign for their moment. They then pick seven minutes' worth of music from two iPods provided by DJ Andrew Andrew, each holding 1,000 songs. Only APT regulars who have proven good taste can play songs from their own iPods.

"Once a month or so, someone will be taken aback that you have to use our iPods," said one of the Andrews in a telephone interview. "But APT has a really strong musical identity, and we want to make sure there is a certain type of music playing."

A more relaxed atmosphere permeates the Get Me High Lounge in Chicago's Bucktown neighborhood. Two regulars, Rob Tarpey and Edmund Gomez, arrive every Wednesday night and play songs off their iPods until the bartender or another customer asks to have a turn. The iPods are passed across the bar and placed in a standard dock.

"This gives a couple of iPod dorks like us a chance to listen to the music you jam to at home in a really comfortable setting," Mr. Gomez said. "I look forward to this every week."

The bartender, Joshua Tilden, appreciates the night as well. "It's my favorite night to work," he said. "I like hearing other peoples' taste in music."

The recording industry hasn't reacted negatively to the iPod nights, even though the format sidesteps traditional methods of playing music at bars and clubs.

Mr. Nepo said that the license from the American Society of Composers, Authors and Publishers that establishments use to cover the music played by D.J.'s should also cover iPod owners acting as D.J.'s for a night.

Becoming a temporary D.J. can be as nerve-racking as it is gratifying. Customers huddled in the Tonic Room's dark red confines agonized over which songs to play. The music departed from typical jukebox fare, with one customer showing off his collection of recorded Phish concerts and another playing TV theme songs. One iPod user accidentally cut off Guns N' Roses' "Sweet Child o' Mine" midsong to an outpouring of jeers, while another participant had patrons gyrating to the Doors' "Peace Frog."

"It's a rush to have people dancing to your music," said Amanda MacDonald, a law school student at Northwestern. "They should have this everywhere."

Most of the iPod fanatics interviewed seemed certain that iPod nights were a trend that would catch on in a big way, enabling a customer to rise, for a moment, to the status of star D.J., or use music as a way to strike up a conversation or a flirtation.

One customer at the Tonic Room asked if the bar would ever charge for the evening. "We don't want to have people pay to play their own music," Mr. Nepo said. "That would be terrible."


Explore TimesSelect with a no-risk 14-day free trial.






RELATED ARTICLES
.Chilling at the Beach, Beneath a Big Hat (January 24, 2005) 
.FOOTNOTES  (August 18, 2002)  $
.Echoes of the Appalachians Put Folk Veteran in Spotlight Again  (August 11, 2002)  $
.Critic's Notebook; Highway '65 Revisited  (August 5, 2002)  $
Find more results for Music and Folk Music

TOP TECHNOLOGY ARTICLES
. Sales Climb at Retailers on Internet
. Security Flaw Allows Wiretaps to Be Evaded, Study Finds
. Overhaul of Linux License Could Have Broad Impact
. Media Deals Expected for Intel
Go to Technology

OUR ADVERTISERS
Powerful, affordable HP ProLiant ML310 G2 servers, just $1069.

Be a yes man. Say yes to choice. Yes to customers. SprintŪ Business.


TIMES NEWS TRACKER

  Topics

Alerts
Music


Folk Music



Track news that interests you.